Future Talks is the cluster's toolbox for scenario planning projects. The primary goal of these is to develop knowledge about the changes and challenges Norwegian suppliers of finished products face in general, and in relation to brands and internationalisation in particular. In 2016, four conferences and workshops were held to explore internal and external challenges in light of global megatrends.
megatrends of globalisation, urbanisation, and digitisation are impacting the
entire finished product industry, nationally and internationally. These three
leading megatrends will dramatically change both the market and society, and
it's happening now – at a rapid pace!
radical changes that will turn market structures and the role of the consumer
on their head. As a cluster, we have a responsibility to learn about the
changes that will affect us going forward and identify robust strategies that will
contribute to a future-oriented Norway.
Future Talks, the cluster is attempting to focus on the most important
development traits that companies and others will have to understand in the
next 5–10 years.
The 2016 Future Talks report presents eight trends and development traits that the finished product industry will have to take on board in various ways. These are summarised below: