The megatrends of globalisation, urbanisation, and digitisation are impacting the entire finished product industry, nationally and internationally. These three leading megatrends will dramatically change both the market and society, and it's happening now – at a rapid pace!

We face radical changes that will turn market structures and the role of the consumer on their head. As a cluster, we have a responsibility to learn about the changes that will affect us going forward and identify robust strategies that will contribute to a future-oriented Norway.

Through Future Talks, the cluster is attempting to focus on the most important development traits that companies and others will have to understand in the next 5–10 years.

Trends

The 2016 Future Talks report presents eight trends and development traits that the finished product industry will have to take on board in various ways. These are summarised below: