Trade and industry have to adjust to a constantly changing international market and need to understand the new forces in their global value chains.
for downstream innovation is challenging companies to think of new bespoke
solutions for customers with respect to both products and services. This can
help strengthen competitive edges in an ever more international market.
Even trendsetting brands and industrial environments are experiencing a
need for new skills.
Global Branding and Business
and industry now have access to a new, bespoke skills training programme
covering highly topical subjects when it comes to adapting and developing in a
new era. The primary goals of the "Global
Branding and Business Model Innovation" skills training project
are to develop companies and their key resources and ensure that their
expertise in brand management, internationalisation, digitisation, and new
business models is raised to new heights.
project aims to ensure companies achieve better international growth by
developing new markets, new business models, and optimised value chains by
learning from different industries.
The "Global Branding and Business Model Innovation" skills training programme commenced in autumn 2016. The cluster has developed a number of study and short programmes in cooperation with leading universities and university colleges: