Digitisation is becoming ever more important for trade and industry, irrespective of which sector or market a company operates in. Go Digital aims to bring together multiple activities that will help to improve digital management and strategy skills with programmes that enable companies to turn traditional business models into digital value chains.
Greater insight into digital marketing could contribute to far more efficient market communications, with completely new means and more bespoke customer solutions.

Global Branding and Business Model Innovation
Trade and industry now have access to a new, bespoke skills training programme covering highly topical subjects when it comes to adapting and developing in a new era. The primary goals of the "Global Branding and Business Model Innovation" skills training project are to develop companies and their key resources and ensure that their expertise in brand management, internationalisation, digitisation, and new business models is raised to new heights.
The project aims to ensure companies achieve better international growth by developing new markets, new business models, and optimised value chains by learning from different industries.


Shortprograms and masterstudies

The "Global Branding and Business Model Innovation" skills training programme commenced in autumn 2016. The cluster has developed a number of study and short programmes in cooperation with leading universities and university colleges: